Using big data technology in sales promotions |
Big data technology plays an important role in sales promotion work. Big data can help companies better understand customer needs and behaviors to better formulate marketing strategies. Big data can analyze users'preferences and purchasing habits, and even "know users better than users themselves." |
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Big data can also support the push of precise marketing information and guide products and marketing activities to the user's preferences. Big data can monitor the actions of competitors and find out the direction of brand communication. Big data can also be used to improve user experience and increase user satisfaction. |
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There are many applications of big data technology in promotion. Here are some examples: |
A health care products company cooperates with online retailers to use big data technology to collect and analyze online shopping users, including user searches, browsing, clicking, purchasing and sharing behaviors, to understand users' usage habits and preferences, and plan a plan based on product characteristics. With the marketing concept of converting celebrity fans into store fans, the celebrity fans group further organized marketing interactive activities for fans of the two celebrity endorsers. |
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The cloud song list of a certain cloud music platform uses a large amount of data to collect user's listening information and data. Each user's most listened songs, comments sent, listening time, listening habits, etc. will be displayed in this exclusive song list. It lists each user's listening preferences very clearly and analyzes the user's mood, personality, etc., formulates a rough label, adds more personal emotional content, and allows the user experience to be customized. The playlist was thoughtful and thoughtful, so impressed that it was further retweeted and shared to the final effect of spreading and refreshing the screen. |
Uniqlo uses big data to achieve "zero inventory": Uniqlo's employees must be very skilled in applying big data. Over the years, they have maintained daily data such as weekly sales figures, style code market conditions, and sales volume for each store. Analyze and formulate corresponding production and marketing strategies accordingly to reduce waste costs, improve error tolerance, and achieve "zero inventory." |
Big data from an online shopping platform plays a role in April Fool's Day marketing: With the help of big data, the April Fool's Day marketing campaign successfully attracted the attention of young people, created a lot of buzz and topics, and gained huge brand awareness. Through market data collection and analysis under big data technology, precise marketing strategies can be made based on consumer needs and habits. |
In short, big data technology can help companies develop better marketing strategies and improve marketing efficiency and customer satisfaction. |
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